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Everton is set to select Castore as their new kit manufacturer, as the co-founder addresses rumors.



Everton’s deal with Hummel runs out at the end of this season and industry sources claim Castore will be the club’s choice
Sportswear brand Castore is set to add more football teams to its growing client base, although the co-founder of the company refused to be drawn on whether Everton would be one of them.
Everton’s current kit deal with Danish manufacturers Hummel finishes at the end of the current
campaign and, while the club hasn’t indicated what the course of action will be for next season and beyond, a potential switch has been mooted.
One of those brands to be heavily linked is that of Castore. The company was founded by Bebington
brothers Tom and Phil Beahon in 2015 and now has a £1bn valuation after recently securing £150m
worth of funding from three major investors: Raine Group, Felix Capital and Hanaco Ventures.
that Castore were set to become the kit manufacturer for Everton from next season – something that representatives from both sides have not been willing to confirm or deny.
It is understood by the ECHO, from speaking to industry insiders, that while nothing has been agreed, Castore are expected to be the club’s kit partner from 2024/25.
Speaking to the ECHO last week, Castore co-founder Tom Beahon, while not being drawn into
commenting on individual clubs, hinted that more Premier League outfits were in their sights, as well as clubs globally and teams in other sports.
Aston Villa, Newcastle United, Wolverhampton Wanderers, Glasgow
Castore has seen remarkable growth since being founded eight years ago with the aim of being a
disruptive force in a sportswear market that has been dominated by firms such as Nike and Adidas for decades.
In a short space of time Castore have added the likes of Aston Villa, Newcastle United, Wolverhampton Wanderers, Glasgow Rangers,
the Ireland national team, England Cricket, the McLaren and RedBull Formula One teams,
as well as individual partnerships with athletes such as tennis legend Sir Andy Murray, swimmer Adam Peaty, boxer Joe Joyce and cricketer Jos Buttler.
Murray was one of the first athletes to give real brand awareness of Castore to a wider audience and he has since gone on to become a shareholder in the business.
Earlier this year Castore kits faced criticism after Aston Villa players complained about the shirts becoming ‘wet look’ and
heavy with perspiration. Villa have since taken delivery of new kits, with Beahon believing that the size of the company in a market with such major competitors has allowed them to deal with issues in a timely manner
Bumps in the road are inevitable, the important thing is how you deal with them,” he said.
“That happened to us with Aston Villa, but similar things have happened to Adidas and Puma in the last five years, brands with far more resources than us who have done it for a lot longer.
The challenges are inevitable, but we are always trying to respond faster and care more than maybe the big guys might be able to do, by virtue of the fact that we are a challenger brand in the market.
“Now we have raised this money, the opportunity to go and invest in areas that will make the business better is important.
We talk about marginal gains and finding the details that may be small individually but collectively make a big difference.
That mindset of wanting to not go head to head with Nike and Adidas and the details they maybe don’t focus on by virtue of being so big, that’s where Castore can compete in this market.”
The Telegraph had reported that Villa were considering ending their arrangement with Castore, although sources claim that negotiations over the partnership are ongoing and remain amicable.
While being happy with the quality of the kits, Newcastle are to switch from next season in order to partner with Adidas to allow
them to raise the value of their commercial partnership and leverage the global scale that Adidas has across all markets.

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